How to use Forward Link to build amazing backlinks

06 May 2025

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Building backlinks has traditionally been difficult and expensive. SEO agencies will spend large amounts of their budget on backlinks and sometimes with poor results. If this sounds familiar, keep reading to see how you can use Forward Link to build great backlinks easily and cost-effectively!

In this article

      Why build backlinks?

      Backlinks are in the top ranking factors, which determine your websites position in Google. They act like a vote of confidence, which search engines take very seriously.  In other words, the more backlinks you have and better quality they are, the higher your website will rank in Google.

      However, building backlinks has traditionally been difficult and expensive. SEO agencies will spend large amounts of their budget on backlinks and sometimes with poor results.  If this sounds familiar, keep reading to see how you can  use Forward Link to build great backlinks easily and cost-effectively!

      Ultimately, backlinks are how search engines determine the authoritativeness and relevancy of your website for search queries. Since the more authoritative your website content, the more Google will reward you, backlinking is necessary for SEO.

      - MailChimp

      Create your account

      First you need to create an account on Forward Link, by going here. It only takes a minute to do.   If you have any questions or run into any issues, you can contact us here and we'll help.

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      Choose your Plan

      The Free plan allows you to try Forward Link with one website. Using this plan you can get a feel for Forward Link and how it will benefit you by building links to your site.

      If you like it, then the Multisite plan is excellent value and allows you to add as many sites as you want in one category.  If you need more categories then consider upgrading to the Unlimited plan.

      Unlimited is the ultimate plan for SEO agencies, allowing you to add as many sites as you want, across as many categories as you want.  You can build links for all your clients using this plan.

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      Add your website(s)

      Before you can build any links, you need to add your website to Forward Link.  It is straight-forward and easy to do and tells everyone about your site and what links you are looking for.

      Here are the steps to add your site:

      1. Login to your profile here: https://app.forward-link.com/
      2. Click the "My Sites" button in the header:
        my-sites.png 
      3. If you can add more sites under your Plan, click the "Add Site" button here:
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      4. Next you add the key information about your site, including where you will add links to other sites:
        add-your-site-details.png 
      5. Finally agree to the Terms & Conditions, and click Submit:
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      You are now ready to start building links!

      Find an ideal Link Partner

      Now you've added your site, you'll need to find a suitable link partner to build links with. Don't just choose any site, consider the importance of building links within the same category as yourself.

      For example, a plumber will benefit most from links from other websites that are related to plumbing or home renovations, home improvements etc. 

      Ideally, you don't want to keep doing straight link exchanges, consider setting up ABC link exchanges, for a more natural looking backlink profile, which will be more beneficial in the long-run.

      Also, don't just choose sites with the highest Domain Authority DA, again you want a natual spread of different authorities.

      Head back to the Build Links page and search to find suitable link partners in your Category:
      search-link-building-partners.png  
      You can also refine by location, link type (where links are placed), Domain Authority and Traffic. 

      Build a link!

      When you have found an ideal link partner to build a link with, click the Build Link button under their website details here:
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      This will then make a request to the owner of that website and they will decide whether to accept or reject that request.

      Specify your website, page and anchor

      This is where you tell the other website owner which page on your website you want an inbound link to and what the anchor text should be.

      You start by choosing the website you want them to link to and then enter the page and anchor text:​​​​​​​
      choose-website-add-page-and-anchor-text.png

      Your request is then sent

      Once you click Send Message your request is then sent!  Because you initiated this link building collaboration, the other website owner can either accept or deny your request.

      Receiving link requests

      Other site owners want to build links with you!  They will make a link request and then you need to decide whether to build a link with that owner or not.

      When you receive link requests, you will see a green notification next to the Link Requests page:

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      Click through to the Link Requests page and you'll see all your requests:

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      Accepting and rejecting link requests

      For each link request, decide if you want to build a link with that partner or not.  This is known as accepting or rejecting a link request.  To do this, click Respond:

      respond-to-link-request.png

      You need to now decide if you want to build a link with this website or not.  It's entirely up to you, you should only accept the request if you want an inbound link from that site and if you are willing to build a link to that site from your site too.  

      However, you can get a link to another site if you wish and if you have added multiple sites on Forward Link. When you respond to the link request, you can choose any of your sites, and the link partner will link to that site.

      Choose either Yes or No here:

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      Finalising your new link

      If you click Yes to the link request, you now go through the link building process with your link partner:

      1. Add their Link: Add their link to your site, matching the destination URL and anchor text they have specified in their request below:
        add-their-link.png
      2. Once live, tick "I have now added this link" and click Next:
        confirm-their-link-is-added.png
      3. You then get a chance to check your link partner has added your link on your site and they get a chance to check that you have done the same.  Once you have click Check Link and checked, you can click Complete and you're done!
        summary-and-completion.png

        Important: Completing link exchanges like this earns you points and means your site will be promoted more on Forward Link, so you can build even more inbound links!

      What else do you need to know?

      Check out the Do's and Don'ts of link building. Keep you link building looking natural so that Google likes it. By this, we mean:

      • Link to various pages on your site
      • Use different anchor text in links, don't overuse your keywords
      • Build links with sites in your category
      • Build links with sites of varying domain authorities (DA's)

      Have fun and keep checking our blog for new tips and guidance to improve your link building!

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